The digital age has transformed marketingstuff.net/le-marketing-numerique/ the way consumers interact with businesses, creating an extremely competitive industry. The ability to track information about users helps marketers increase brand recognition, boost sales and drive traffic to their websites via social media marketing (SMM) which is a type of direct marketing based on interactions between customers and the company. This is an area that businesses can humanize their persona in a unique manner that customers can be able to relate to.

Emily C.